KJM's Bittersweet Magenta is

a classic, versatile, brick-red or rich berry-toned liquid lip tint known as an "OG" favorite, offering a natural yet fierce pop of color for lips, cheeks, and lids, providing long-lasting, highly pigmented, and cruelty-free wear with a slightly bitter taste but often paired with lip balm for hydration. 

Key Characteristics:

• Color: A brick-red or rich berry shade, described as a classic that suits most skin tones.

• Versatility: A 3-way tint for lips, cheeks, and eyelids, allowing for a full-face look.

• Finish: Provides a matte finish, though some users recommend lip balm as it can be drying.

• Application: Features a rollerball applicator for controlled application; shake well before use.

• Formula: Highly pigmented, long-lasting (up to 8 hours on cheeks), cruelty-free, and made with natural ingredients.

• Feel/Taste: Some users find it slightly bitter but tolerable. 

How to Use:

• Gradient Lips: Apply to the inner lips and press together.

• Full Coverage: Outline lips first, then fill in from the middle.

• Cheeks/Lids: Use sparingly on bare skin for a natural flush.